Viansa Winery Reaches Out to Indy Racing Crowd

If horse racing is the sport of kings, car racing may perhaps be called the sport of the average Joe.

Normally, celebrations like the Indianapolis 500 are accustomed to providing more beer and hotdogs than Starbucks coffee and veggie hamburgers, nevertheless times are tailoring since of that is the automobile racing crowd.

Inning accordance with a research study carried out by Nielsen Media Research for the Indianapolis Racing League – the governing body of the open-wheel racing series that counts the Indy 500 as its centerpiece – the normal racing fan is 39 years of ages, college-educated and has a typical house profits of $81,000 or more. This recommends that the face of automobile racing fans in standard, and particularly the Indy Car series, may be tailoring.

To this end, the IRL is handling its growing fan base by making use of not simply basic fare, such as hamburgers and sodas, nevertheless similarly handling fans to a fine-dining experience by using more high-end food.

Through premium “cooking area put on wheels,” or mobile dining centers as they are more regularly called, chefs prepare trendy meals for drivers, employee, group visitors, and naturally fans, at select tracks throughout the United States. The most present racetrack to accommodate this adjustment was the Miami-Dade Motor Speedway formerly this year.

Supporting this pattern are organisation like Viansa Winery and Marketplace. The winery, based in Sonoma, Calif., is planning to interest automobile racing’ gewurztraminer fans with its sponsorship of the Vision Racing Team. Members of the Tuscan Club, Viansa’s red white wine and food club, have in fact in fact been invited to take part in the racing occasions as visitors of organisation.

When IRL designer Tony George purchased the ownerships of Kelley Racing from Tom Kelley, Vision Racing was formed early in 2015. Grey’s Anatomy star Patrick Dempsey is a co-owner of the group.