Viansa Winery Reaches Out to Indy Racing Crowd

Car racing might possibly be called the sport of the average Joe if horse racing is the sport of kings.

Generally, occasions like the Indianapolis 500 are accustomed to offering more beer and hotdogs than Starbucks coffee and vegetable hamburgers, however times are customizing because of that is the automobile racing crowd.

Inning accordance with a research study performed by Nielsen Media Research for the Indianapolis Racing League – the governing body of the open-wheel racing series that counts the Indy 500 as its focal point – the typical racing fan is 39 years of ages, college-educated and has a common home revenues of $81,000 or more. This advises that the face of automobile racing fans in basic, and specifically the Indy Car series, might be customizing.

To this end, the IRL is managing its growing fan base by utilizing not merely standard fare, such as sodas and hamburgers, nonetheless likewise dealing with fans to a fine-dining experience by making use of more high-end food.

Through premium “kitchen location places on wheels,” or mobile dining centers as they are more frequently called, chefs prepare stylish meals for motorists, team member, group visitors, and naturally fans, at choose tracks throughout the United States. The most present racetrack to accommodate this modification was the Miami-Dade Motor Speedway previously this year.

Supporting this pattern are organisation like Viansa Winery and Marketplace. The winery, based in Sonoma, Calif., is intending to interest automobile racing’ white wine fans with its sponsorship of the Vision Racing Team. Members of the Tuscan Club, Viansa’s red wine and food club, have actually in truth been welcomed to participate in the racing events as visitors of organisation.

When IRL designer Tony George bought the ownerships of Kelley Racing from Tom Kelley, Vision Racing was formed early in 2015. Grey’s Anatomy star Patrick Dempsey is a co-owner of the group.